From idolizing Matilda born from the depths of Roald Dahl’s pages, to memorizing anecdotes like they were a treasure map to a fantasy land; founder Emmy Jenkins has spent her life buried in stories. She understood the value of hard work from a young age, investing her time in managing projects and serving keen customers to earn a quick buck for the future — always with her own protagonist’s endeavor in mind…
After finishing university, Emmy decided to embark on an epic of her own, traversing the globe from Asia to Central America and back again. With miles of trails and tales to regale, Emmy can honestly say that she learnt a cacophony of — what appeared to be — unconnected skills.
From the fashion catwalks of Bangkok to building websites in backstreet tea houses in Calcutta, from managing bars in Guatemala, to learning permaculture in the Belizian jungle, and rebuilding townships in the Californian mountains — Emmy began to collect her own stories to flesh out the skills she developed from each experience.
In the dry, bellowing Arizona sun, halfway through digging an ‘Ohm’-shaped compost pile, Emmy came to a determined resolution to bring all the pieces of the story together to form the picture. Like a journeyman crafting their art, Emmy began to etch out a vision of the future through permaculture, poetry, late night whiskeys, yoga, and fine conversation,
With the horizon laid out like goalposts, Emmy set off on the gripping adventure that brought together all she found along the way; life liberally demonstrating the importance of stories in reaching our aspirations.
Yarn Narratives unwinds as all the threads of Emmy’s and her team’s stories converge together to one concise ending, where the glass slipper always fits — for us and for your business.
Set the Scene
Our Founder, Emmy Jenkins, on the inspiration behind Yard Narratives.
“I was sat on a boat, actually. It was around January time, I believe — 2018. So yes, this year — even though it seems like a whole lifetime ago now. I was sat with Betsy Ann, the head of a project out in the Californian mountains, her boyfriend Andrew — also English — and Ben. I think it was the morning after the night before in San Francisco. I can’t remember which, who was there or whether we all felt the same.
I felt like I’d had a great night and talking to Ben was soothing. Soaking up his wisdom and intelligence, a generation older as a writer, a peer, and an ‘experiencer’ of the world. We’re in a marina in Oakland, CA looking out over the bay.
The serenity is calming to the heart, as the wooden boat rocks and the hand-built patchwork of ships around us moves with the sway of the wind and the water. I feel at ease talking to my newfound friend, Ben, and learning about his life as a creative.
Though the memory is fuzzy, I think it went like this — Ben explains that he’s a story engineer. At least in my memory this is what he says. This term ‘Story Engineer’. This is so interesting to me, curious, debatable somehow. He goes on to tell me that businesses utilise him to help craft their story, their vision and actionable steps.
He’s also a poet. What he says makes sense, and my body and being accept it as comfortingly as the ebb and flow around us. It seems so obvious. It seems so ingenious that it must be something of which I’d never heard.
After research it wasn’t something the world seemed to have heard of either. Ben inspired me and reminded me of the importance of stories and why they’re not only useful in business, but imperative in business. Stories are essential rhetoric to craft the future we deserve to belong in.
So, on that floating home, with the midst of a seasonal hangover, it all began somehow. Even if I didn’t really know or understand it then.”